We Help Consumers and Brands
Create an Experience
S.M.A.R.T. Approach
Research Supported Concepts
We stand by George Doran, Arthur Miller and James Cunningham's S.M.A.R.T. framework to manage success . By developing a criteria to benchmark, we collaborate to achieve and live out the musician dream.
Specific
Implementing goals with context based on why, who, what, where, when, and how.
Measurable
Tracking progress by setting key performance indicators to establish a criteria to measure.
Achievable
Defining and structuring the steps that lead towards brand fulfillment.
Realistic
Using the resources and time available to determine the most important present goals.
Timely
Scheduling the branding strategy to reduce time constraints and meet deadlines.
Simplify Content
Industry Research
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Understand industry trends
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Identify the brand position
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Compare to competitors
Content Creation
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Interacitve brainstorming process
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Create authentic content
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High quality resolution
Data Analysis
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Review real time information
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Learn opportunities to grow
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Accurate decision making
Content Development
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Calibrate an identity
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Set SMART goals to achieve
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Meausre progress using KPIs
Content Management
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Control your content
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Optimize SEO features
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Points of Measurement
Proactive Maintenance
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Update tactics to meet goals
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Operate at full capacity
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Boost growth opportunities
Clear Framework
Content Consultation
Determine Problems
Brainstorm Strategies
Develop Plan of Action
Set SMART Goals
Evaluate Solutions
Execute Tactics
Monitor Performance
Measure Effectiveness
Make Adjustments
Discuss Approach
Identify Opportunities
Strengthen Fan Relations
Inspired by E. St. Elmo Lewis's purchasing funnel idea, we focus on understanding your brand identity to develop unique strategies that influences consumer preference. Our goal is to establish a community by connecting your fanbase through their unique interests.
The type of content that brands produce should be audience focused. Implementing their habits and demographics into content strategies develops an emotional appeal.
Gensler states, 94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with.
Creating content is a collaborative effort that strives on communication. We want to communicate a content specific message that aligns with your needs and fulfills your goals.
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According to Contently, 61% of people are more likely to buy from companies that deliver unique content.
Good content is worthless if the right eyes don't see it. Understanding your audience’s behavior helps outline which promotion channels to engage for optimal interaction.
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Forbes claims, 64% of consumers purchase a product after watching a branded video on social networks.
Marketing efforts provide analytics that outline audience data. We translate data into informative reports to present real-time information to assist in decision making.
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McKinsey found, 32% of companies have altered longer-term strategies in response to changes brought about by data and analytics.
Check Out Our Work!
